What Customers Need From Sales and Marketing

Fortune 500 New Relic definition of done Libbpf Azure DevOps Ops customer experience software teams

There are plenty of historical examples of good solutions being buried by inadequate or outright wrong sales and marketing tactics. As an analyst, I often talk to the marketing, marcom or AR/PR department of a company and think they could do their solution more justice. Normally, it is little things; sometimes, not so much. But […]

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