Back in October 2022, I wrote a short blog post explaining how I automated our Datadog Marketplace sales cycle using a few AWS services and my first-ever Golang program. That basic, event-driven system saved our sales team several hours a week by replacing a manual process with something far more efficient. Even though the original setup worked well and ran reliably for a couple of years, it still required ongoing maintenance — such as upgrading Go versions, fixing minor issues from those upgrades and updating the HubSpot SDK I built when their APIs changed. It wasn’t broken, but it was becoming a bit of a time sink. With Datadog Workflows becoming more robust and available, I figured it was time for a refresh. Why not see what it could do? Breaking Down the Old Flow The original flow followed a pretty typical event-driven architecture pattern: Event producers, a router and a consumer. Producer: The customer’s Datadog instance, which triggered an event when a trial started. Email ...
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